Drop shipping is an e-commerce sales model that involves you selling products that you haven’t stocked. It entails putting effort and money into marketing products, attending to and attracting customers.
On the other hand, the suppliers package, ship, and deliver products to the customers. The most enticing part of drop shipping is that it is scalable with minimal investments.
Having said that, how do you go about it? Here is a step by step guide on how to start a drop shipping business.
How to Select a Market Niche?
A niche is the foundation of any business because it dictates the range of products that you will sell. Choose one that you understand well and are passionate about because it will be easier to market. Additionally, select one that;
- Is appealing to potential customers, including impulse buyers.
- Has high profit margins
- Does not cost too much to ship
- Has products high in demand but are not available locally.
How to Understand the Market and Competition?
These products offer you the best shot at sustaining your business because they are high in demand.
What Will Your E-commerce Platform Be?
You need to establish a good online platform preferably on shopify or good a WordPresse -commerce site for a start. Customization can come later when money starts flowing in. Next, use keywords extensively for customers to find your products.
While at it, let your online store be well branded and search engine optimized(SEO) to help you secure major suppliers and attract loads of customers.
Who Will Be Your Suppliers?
Finding the right suppliers is very crucial since it can determine how successful the drop shipping business will be. Some popular ones include Oberlo and AliExpress. That said, look for supplier who;
- Have high quality customer service
- Ship products in good time.
- Provide good packaging while shipping products.
Most suppliers also require a serious partner who will be able to move products. For example, when you have a good online store, you can use it as a good selling point when securing a good supplier.
You can also contact manufacturers when you want to land legit drop ship suppliers or better still, look for manufacturers who drop ship.
Here’s the best part; if you secure a major distributor,you will reduce the hassle of dealing with too many suppliers and at the same time avail a large catalogue of products in your niche.
How do you Attract Customers and Get Traffic?
Once you have fulfilled the above, invest your energy into getting lots of customers.This involves;
- Advertising on social media e.g. Using Facebook and Twitter Ads, and online tools such as Google and YouTube Ads.
- Performing good Search Engine Optimization (S.E.O) on your website.
- Collecting customer emails and performing frequent email marketing.
When you get traffic and starting selling, invest in marketing, advertising and improving customer service for even better results.
How to Automate and Optimize for Conversions After Getting Customers?
After getting customers to your online site, analyze data that relates to the sales. Use tools such as Google Analytics which show you trends and behaviors that led to successful sales.
Next, fine tune the proven working methods to boost your sales and get rid of high-cost-low-return strategies. To ease your work, automate processes like invoice generation, promotions such as sending coupons and email marketing.
Drop shipping is among the most popular online businesses. Among the reasons why it stands out is the fact that it requires minimal financial investment and leans more on internet marketing skills.
This is definitely a welcome insight in a world where most people have embraced digital life.